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PhD student in Industrial Marketing, Linköping University

PhD student in Industrial Marketing, Linköping University

Your work assignments

The PhD position is part of the research project “Data-Driven Service Transformation in Industrial Ecosystems,” which is funded by the Wallenberg Foundations and will be carried out together with industry partners. The overall aim of this project is to explore how data-driven service transformations are altering markets and value creation for businesses, industrial ecosystems, and society.
Read more here: https://liu.se/en/research/data-driven-service-transformation

Focusing specifically on B2B companies, the project will examine how organisations can leverage the potential of data sharing, AI, and digital platforms to capitalise on service innovation opportunities. It will also investigate how to incentivize engagement among ecosystem members and how to orchestrate such platforms and ecosystems so that value from new services is realized.

As a PhD student, you devote most of your time to doctoral studies and the research projects of which you are part. Your work may also include teaching or other departmental duties, up to a maximum of 20% of full-time.

You will work under the guidance and supervision of Professors Christian Kowalkowski and Lars Witell. The PhD programme includes research training courses, and you are expected to participate in international research conferences and collaborate with a network of esteemed international researchers.
Read more here: https://liu.se/en/research/cbmi

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